MARURI CREATIVE

"Nothing great was ever achieved by setting reasonable expectations" The wild career ride of Eduardo Maruri

How a former Ecuadorian politician and soccer manager is now revamping a WPP ad agency

The Nature Represented campaign from environmental service company Sambito changed Ecuadorian law—the constitution, in fact—to secure legal rights for the environment (in addition to winning a Gold Lions earlier this summer).

La agencia MARURI de Ecuador ha marcado un hito significativo en el panorama de la publicidad mundial, consolidándose como la agencia ecuatoriana con el mayor número de galardones en el Festival Internacional de Creatividad Cannes Lions 2025.

Agency head of the Year EMEA 2019: Eduardo Maruri. He has brought an unconventional approach to Grey.

Looking back, Eduardo Maruri is glad he didn’t run for president. The Ecuadorian, now 52 years old, claims he had a good chance of being elected in his home country, but ultimately did not feel he was in a position to pull off the role. “You’re only president once, so you have to make sure…

After spending the past few years going back to its roots, Carlsberg has named Grey Europe as its global advertising partner for the Carlsberg and Tuborg brands. The Drum spoke to global director Julian Marsili and Grey Europe president Eduardo Maruri as they toast their new global partnership.

Eduardo Maruri, Grey Europe's new chief, has dealt with Ecuadorian political corruption, fanatical football fans, a shattered jaw and death threats. So turning the lacklustre network into a creative force should be a walk in the park, right?

Maruri brilla en el Festival de Cannes 2024, considerado los Óscar de la publicidad, al ganar un León de Oro, con el que suma 44 en toda su trayectoria, esta vez con con la campaña “Rice of Glory” para Arroz Super Extra.

La íntima relación de un padre y un hijo contada a través de sus experiencias como dupla creativa.

Eduardo Maruri, Fundador, CEO Global y Director Creativo de Maruri, afirmó: “Trabajamos arduamente para Cannes, no solo para ganar premios, sino para enaltecer el nombre de Ecuador. Hemos demostrado nuestra gran capacidad creativa y nuestra habilidad para romper esquemas”.

En Cannes Lions, Eduardo Maruri se refirió a los siete leones que obtuvo su agencia por el caso de éxito Nature Represented, que la convierte en la pieza más ganadora de la historia de Ecuador.