CREATIVE
NEWS

WPP’s global marketing agency Grey has acquired a majority stake in Ecuadorian full-service communications firm Maruri Publicidad SA.

CEO of Grey Europe talks about making difficult decisions and staying driven during lockdown.

How a former Ecuadorian politician and soccer manager is now revamping a WPP ad agency

The Nature Represented campaign from environmental service company Sambito changed Ecuadorian law—the constitution, in fact—to secure legal rights for the environment (in addition to winning a Gold Lions earlier this summer).

Agency head of the Year EMEA 2019: Eduardo Maruri. He has brought an unconventional approach to Grey.

AKQA Chief Experience Officer and Managing Partner Geoff Northcott and Grey Europe President and CEO Eduardo Maruri have been appointed Cannes Lions Jury Presidents for the Creative Business Transformation and Sustainable Development Goals categories.

After spending the past few years going back to its roots, Carlsberg has named Grey Europe as its global advertising partner for the Carlsberg and Tuborg brands. The Drum spoke to global director Julian Marsili and Grey Europe president Eduardo Maruri as they toast their new global partnership.

Eduardo Maruri, Grey Europe's new chief, has dealt with Ecuadorian political corruption, fanatical football fans, a shattered jaw and death threats. So turning the lacklustre network into a creative force should be a walk in the park, right?